Insights

Best practices and guidelines on making the most of Nova

Building an Effective Advertising Funnel

A guide to aligning your ads with every stage of the customer journey.

Designing Ads That Perform: A Guide to Best Practices

Key principles for creating high-performing ad creatives.

A/B Testing Ad Creatives for Maximum Impact

Tips for effectively testing variations of your ads to find what works best.

Maximizing ROI Through Creative Advertising

Proven strategies to ensure your ad campaigns deliver measurable results.

Creative Advertising Strategies for Small Businesses

Actionable advice for small brands looking to maximize their advertising budget.

The Psychology of Effective Ad Design

Insights into how color, typography, and layout impact audience behavior.

How to Create Visually Compelling Ads That Capture Attention

Tips for designing ads that resonate with your audience and stand out in crowded spaces.

The Power of Storytelling in Advertising

How to craft narratives that connect with your audience and drive engagement.

How to Use Visual Hierarchy to Guide Viewers’ Attention

Techniques for structuring your ad designs to lead viewers toward action.

Crafting an Effective Call to Action

A guide to writing compelling CTAs that drive conversions.

How to Leverage Seasonal Trends in Advertising

Using holidays and cultural moments to amplify your campaigns.